Dew Does The Crowd via Wired.com
Mountain Dew is asking consumers to choose three new sodas, from selecting the flavors to naming them, designing the cans and choosing the ad agency to promoting the product. The campaign is being done in seven phases, which have included everything from choosing the three new flavors (done via nationwide taste tests) to naming the products (a competition for followers on Twitter) to designing the cans and choosing the ad agencies that would promote the new Dew flavors via a 12seconds challenge that any agency or individual can enter.
via wired.com
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