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I'm the Group Strategy Director for the Lawton Communications Group Ltd. I work across our three agency brands: Five by Five - an ideas agency, Five by Five People - a HR communications agency and Headstream - a social brand agency.
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predictions
Gartner Reveals Five Social Software Predictions for 2010 and Beyond
Gartner Reveals Five Social Software Predictions for 2010 and Beyond
By 2014, social networking services will replace e-mail as the primary vehicle for interpersonal communications for 20 percent of business users.
By 2012, over 50 percent of enterprises will use activity streams that include microblogging, but stand-alone enterprise microblogging will have less than 5 percent penetration.
Through 2012, over 70 percent of IT-dominated social media initiatives will fail.
Within five years, 70 percent of collaboration and communications applications designed on PCs will be modeled after user experience lessons from smartphone collaboration applications.
Through 2015, only 25 percent of enterprises will routinely utilize social network analysis to improve performance and productivity.
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social business
Posted by Steve Sponder
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