Business Social Media Benchmarking Study
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I'm the Group Strategy Director for the Lawton Communications Group Ltd. I work across our three agency brands: Five by Five - an ideas agency, Five by Five People - a HR communications agency and Headstream - a social brand agency.
This blog is where I post links to interesting items I come across such as research, articles, stats and quotes.
You can reach me via email at stevesponder(at)gmail.com or on social hubs like Twitter, LinkedIn, Facebook and Friendfeed.
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Note: Everything posted on this site is my personal opinion and does not necessarily represent the views of my employer, Lawton Communications, or its clients.
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Introducing the New Social Technographics
Posted by Steve Sponder
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Marketers shifting DM budgets to social media
Database marketing firm Alterian has a survey out of 1068 marketing professionals worldwide, some key stats:
- 66% will be investing in social media marketing in the next 12 months
- Of those 40% said they would be shifting more than a fifth of their DM budget to social media activities.
- 67% feel social media is either ‘increasingly important’ or ‘critical to success’.
- 36% are investing in social media monitoring and analysis tools
- 42% said they don’t incorporate clickstream and web analytics data into their customer and email database
- 51% are placing a fair or significant amount of effort on moving from a campaign-centric DM model towards multichannel customer engagement
- 7% are making no effort at all
Posted by Steve Sponder
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